Paris-based Creator and Artistic Director, Dany Sanz, created MAKE UP FOR EVER in 1984. Her objective: to develop an all-encompassing line for show-business professionals, with every product, texture, and color needed to achieve any effect a make up artist's heart could desire. Dany's work with film make up artists showed a need for products to recreate visual effects such as wounds or burns, and her experience with make up used for the ballet, opera, and open-air theater necessitated long-lasting, stable products with enough pigment to be seen from afar. The knowledge she gained from this work helped her create a line of truly professional products, including special effects make up and waterproof formulas. And of course these professional concepts are easily applied to fashion shows, where MAKE UP FOR EVER often gives conceptual and backstage direction.

Shortly after developing the line, Dany opened the first MAKE UP FOR EVER boutique at 5 rue la Boétie in Paris. The store serves as a studio and workshop, where every bit of feedback from fellow artists goes into refining and perfecting the MAKE UP FOR EVER products. Once MAKE UP FOR EVER was established and growing, Dany took the art of make up a step further. To share her know-how and passion with the make up artists of the future, she decided to open up her own school – and so in October 2002, the MAKE UP FOR EVER ACADEMY was born.

Dany Sanz started out simply filling a niche and fulfilling a passion, never suspecting that her creation would become a make up artist cult brand. But by honoring the history of her art and investing in the future, Dany doesn't just make great make up for now, she creates MAKE UP FOR EVER.